While you are reading this, ChatGPT is recommending your competitors.

When a user asks ChatGPT a question, the AI recommends brands, providers, or products in its answer. If your brand is not mentioned, you are invisible to all these users — even if you rank well on Google. AI visibility measures your presence in these generated responses.

ChatGPT relies on the content it analyzed during its training and on the web sources it consults in real-time. The brands that appear most frequently are those with a strong editorial presence, mentions on third-party sites, online reviews, and a content structure optimized for generative AI.

Every week, Cockpyt AI submits your prompts to ChatGPT via the OpenAI API and WebSearch. For each test, we analyze whether your brand is mentioned, its position in the response, whether your URL is cited, the associated sentiment, and the competitors present. This data fuels your weekly scores and indicators.

The Cockpit Score is our proprietary indicator that summarizes your AI performance in a single figure out of 100. It combines three dimensions: your presence (are you cited?), your position (are you well ranked?), and your contact info (is your URL or phone visible?). The higher your score, the better you perform in AI responses.

Yes. Cockpyt AI automatically adapts to your sector during onboarding — local business, e-commerce, SaaS, agency, independent practitioner. Tracking prompts are generated specifically for your activity and your geographic area if you are a local business.

That is exactly why Cockpyt AI exists. If your visibility score is low, our tool automatically generates a list of prioritized GEO recommendations — concrete actions to implement to improve your presence in AI responses. Each recommendation is ranked by high, medium, or low impact.

Visibility Score measures your absolute presence — how many times you are cited out of X tests. Share of Voice measures your relative share — what proportion of total mentions you capture compared to your competitors. Both are complementary: the first shows if you exist, the second shows if you dominate.

Yes, starting from the Pro plan. Connecting GSC allows Cockpyt AI to retrieve your top-performing keywords and automatically transform them into tracking prompts. This is the most accurate method for tracking your AI visibility on queries that truly matter for your business.

Query Fan Out is ChatGPT’s ability to rephrase an initial question into dozens of sub-questions to build its answer. Cockpyt AI identifies these rephrasals and allows you to cover as many variations as possible — significantly increasing your chances of being cited, even on queries you hadn’t anticipated.

Yes, the Agency plan is designed for this. it allows you to manage an unlimited number of client projects from a single dashboard, with exportable white-label reports. Each client has their own tracking, prompts, and scores.