Being cited guarantees nothing. Some citations bring visitors, others do not, and the gap between the two decides whether your visibility work pays off. By connecting Google Analytics and Search Console, you see both side by side.
Measure my AI traffic 14 days, no card requiredThis is the most common shortcut, and the most expensive: assuming a brand cited by an AI mechanically receives visits. It does not. An answer can name you without a link. It can link to you without the reader clicking, because the answer was enough. It can send you a visitor who leaves straight away.
Conversely, some of your pages receive AI traffic while appearing in none of your tracked questions. That means AI platforms cite you on subjects you are not measuring. It is strategic information: it tells you which questions to add to your tracking.
This page brings both measurements together so you can reason about the gap between them, rather than about each one in isolation.
Over 30 days, 90 days or 12 months, in daily or weekly view.
How many people arrive from an AI?
Visits identified as coming from an AI assistant, measured in your Google Analytics. It is the only figure that turns your visibility into real audience.
Where does your historical channel stand?
Your clicks from Search Console, shown alongside without ever being added to AI traffic. They serve as a volume reference point, not a comparison.
Which one sends you people?
The platform generating the most visits over the period, with its share of the total. Often different from the one where your visibility score is strongest.
The chart overlays AI traffic and your Cockpyt Score on two separate scales: visits on the left, the score out of 100 on the right. Traffic breaks down by platform, and the score appears as measurement points, one per scan, with no interpolation between them.
One reading rule applies: compare trends, not curve heights. The two series do not measure the same thing and have no reason to share an amplitude. What you are looking for is the gap. A score rising without visits following signals a linking or hook problem. Visits rising without the score signals that you are cited on subjects missing from your tracking.
A chart cross-references, for each of your pages, the number of questions where it is cited and the visits it receives. Thresholds are calculated on the median of your own pages, and move as your data does.
Everything works. These pages are your internal reference: they show what AI platforms value on your site.
To do: protect them, and use them as a template for the rest.You appear in answers, but nobody clicks. Visibility is there, the incentive is missing.
To do: rework the title and the hook, what the reader sees before clicking.AI traffic your tracked questions do not explain. AI platforms cite you on subjects you are not measuring.
To do: add tracking questions on those subjects, you are flying blind on them.Neither cited nor visited. The page exists neither for AI platforms nor for their users.
To do: rework it substantially, or consciously set it aside.A table lists your most visited pages from AI platforms, each with its movement against the previous period, the corresponding Google clicks, and the number of your tracked questions in which it is cited.
That last column is what makes the table actionable. A heavily visited page cited in no question is a warning: your tracking does not cover what actually earns you traffic. A page cited in several questions with no visits raises the opposite question.
A source breakdown completes the reading by splitting your visits between AI platforms. It can surface assistants you do not yet track in scans, which is useful for anticipating.
A separate block isolates pages combining plenty of impressions, an average position between 4 and 15, and a low click-through rate. These are pages Google already shows and nobody clicks.
Reworking their title and description unlocks traffic quickly, without creating content. We surface it here because those pages are often your best AI candidates too: a page Google considers relevant already has the substance to be cited.
We would rather show the limits than let you discover them.
AI visits come from your Google Analytics. They therefore depend on visitor consent and on ad blockers: the real figure is necessarily higher than the one shown. We identify these visits with our own detection method rather than with the native AI channel in Google Analytics, which can create a small gap with what you read in your own account.
Google clicks come from Search Console, with a two to three day delay, and cover Google only. They are never added to AI visits or compared with them by volume: they are two different instruments, shown side by side for the trend.
The Cockpyt Score updates at every scan, so once a week, while traffic is close to real time. That is why it appears as measurement points rather than a continuous line: we do not invent values between two scans.
Traffic tells you whether it pays off. These modules tell you why.
Google Analytics for AI visits, Search Console for Google clicks. The connection takes a few clicks from your project, using the Google account with access to those properties. There is no code to add to your site and no configuration to change in your Google accounts.
Because we do not use the same identification method. The native AI channel in Google Analytics does not cover the same assistants or the same forms of referral as our own detection. The gap is usually small. If you need to present an official figure to a client or a board, use the Google Analytics one and use ours for analysis.
That is the normal picture today, on almost every site. The volumes are not comparable and will not be for a long time. It is no reason to ignore the channel: the question is not how many visits you get today, but which way the curve is going and which pages it concentrates on. Precisely to avoid that confusion, the two figures are never added together.
Three possible causes, in order of frequency. The AI names you without linking to your site, which the contact component of your Cockpyt Score reveals. The link exists but the answer is complete, so the reader has no reason to click. Or your page title and hook are not compelling. The "cited but rarely visited" quadrant groups these cases.
Because it is measured once per scan, so once a week, while traffic is daily. Joining those points with a continuous line would suggest intermediate values we never measured. We prefer to show the real measurements and leave the intervals empty.
Yes, in the Solo, Consultant and Agency plans, with data export. No feature is locked behind a higher tier, only the volumes of projects and questions change.
Create your project, connect Google Analytics, and measure what AI platforms actually send to your site.
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