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A score out of 100 that answers three questions at once: do AI platforms talk about you, where in the answer, and does a link lead to your site. Measured every day on ChatGPT, Gemini and AI Mode, and read as a 7-day average.
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Checking citations one by one gives no clear answer. Out of 20 AI answers, your brand appears 8 times: is that good, is it better than last month, is it better than your competitor? Impossible to say.
The real problem is the lack of a unit of measurement. A mention at the top of an answer with a link to your site is worth far more than a mention at the end of a list, without a link. Counting mentions puts the two on the same level.
The Cockpyt Score brings these three dimensions together in one figure that you track over time, compare with your competitors, and break down to see which component is costing you points.
Each one answers a different question, and each one improves through different actions.
Do AI platforms talk about you?
How often your brand appears, across all your tracked questions and the AI platforms measured. Low presence rarely means your content is bad. Most often it means that no source associates your brand with your topic.
Where in the answer?
AI answers usually cite several brands, and the first one named is the one people remember and click. This component measures your average rank in the answers where you appear. It is the equivalent of SEO position, applied to written text.
Can people get to you?
The share of citations that include a link to your site. It is the most often overlooked component, and the one that explains why some highly visible brands get little traffic.
If no AI cites you on your tracked questions, your score is 0, not a more comfortable floor. The other components cannot make up for it, since they have nothing to measure.
That is deliberate. A reassuring figure when nobody talks about you would be misleading. Zero is a useful starting point: it tells you exactly where you stand.
The same total can come from opposite causes. The breakdown is what tells you what to do.
Strong presence, decent position, but no link to your site. AI platforms talk about you without sending anyone your way.
To do: work on the pages AI platforms can cite as a source, and on their technical accessibility.You are often mentioned, but after three or four competitors. Users have already made their choice before they get to you.
To do: strengthen the third-party content that associates your brand with your topic.A single question carries the whole score. Your visibility depends on one topic, and it is fragile.
To do: broaden the topics on which your brand is a credible source.ChatGPT, Gemini and AI Mode do not rely on the same sources. Being strong on one guarantees nothing on the others.
To do: work on the types of sources each AI platform favours.It is not a Google ranking. SEO ranks links in a list. The Cockpyt Score measures whether your brand is named inside written text. The two are tracked separately.
It is not an estimate. No extrapolation, no predictive model, no stored database of answers. Every score comes from a real query to the AI platforms at the time of the check: an answer recorded last month says little about your visibility today.
It is not an absolute figure. A score of 45 does not mean the same thing in a market dominated by three players and in a fragmented one. What matters is your trend and your gap with the competitors you track.
Every check runs under identical conditions: no user account, no conversation history, no personalisation. A change therefore reflects real movement, not a change in method. If the method changes, the change is noted in your history.
The check runs every day, and the headline figure on your dashboard is a 7-day average. You read the trend without reacting to the randomness of a single answer. The daily value remains visible on the chart.
The score tells you where you stand. These modules tell you why, and what to do.
There is no universal threshold, and be wary of tools that claim one. The only useful benchmarks are your own trend over time and your gap with the competitors you track on the same questions.
Because an AI never answers exactly the same way twice. Small daily variations are normal. That is why the headline figure is a 7-day average: with a check every day, you get thirty measurements per question per month, and the trend becomes far more reliable than with one check a week.
It depends on the weakest component. Presence improves with third-party sources that associate you with your topic, position with the authority of those sources, contact with technical accessibility and citable pages. TheGEO audit gives you these actions in order of priority.
There is an overall score and a breakdown per AI platform: ChatGPT, Gemini and AI Mode, plus Perplexity if you have added the option. A brand that is strong on one platform can be invisible on another, and the breakdown shows you.
Yes. Competitors added to your project are measured on the same questions, under the same conditions, in the same checks. You see who is cited instead of you and by how much.
No. The Cockpyt Score is still calculated on your daily tracking, so your curve stays comparable. The Deep Scan is a one-off analysis, shown separately, that checks whether your presence on a question holds up against rephrasing.
Allow 3 to 8 weeks depending on the platform: AI platforms take time to pick up new or edited content. Daily tracking lets you spot the movement as soon as it appears.
Create your project, run your first scan, and get your Cockpyt Score with the breakdown of its three components.
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