Key takeaways
- Gemini is not included with Otterly. The four base engines are ChatGPT, AI Overviews, Perplexity and Copilot; Gemini, AI Mode and Claude are paid add-ons on all three plans.
- Otterly has the lowest entry ticket on the market at $29, and the steepest step up: going from 15 to 100 prompts multiplies the bill by 6.5.
- Cockpyt AI sits exactly on that step with 75 questions at 58 EUR excl. VAT on annual billing, where Otterly requires $189 for 100 prompts.
- On a single brand with 15 prompts, Otterly still offers the better coverage-to-price ratio, even after adding Gemini.
I co-founded Cockpyt AI. You are reading a comparison written by an interested party, and you are entitled to expect it to name the cases where Otterly wins. There are several, and the first concerns engine coverage.
Otterly.AI is published by OtterlyAI GmbH, in Austria. It tracks brand mentions and URL citations across four engines, with daily measurement. Cockpyt AI measures ChatGPT, Gemini and AI Mode every day and AI Overviews every week, from France, with AI credits to run a GEO audit. The two meet around 20 to 30 EUR a month, and the decision is made somewhere other than that figure.
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Otterly or Cockpyt AI: which should you choose in 2026?
Choose Otterly if you track a single brand with 15 prompts, if AI Overviews and Copilot belong in your scope, or if you need an API, an MCP server and a Looker Studio connector.
Choose Cockpyt AI if you pass 15 questions, if you track several brands, or if you want a GEO audit delivered in French rather than a dashboard you exploit yourself.
| Criterion | Otterly.AI | Cockpyt AI |
|---|---|---|
| Origin | Austria | France |
| Entry price | $29/month, $25 annual | 20 EUR excl. VAT annual, 24 EUR monthly |
| Engines included | 4: ChatGPT, AI Overviews, Perplexity, Copilot | ChatGPT, Gemini, AI Mode, AI Overviews, Perplexity as an option |
| Gemini | Paid add-on on every plan | Included everywhere |
| Claude and AI Mode | Paid add-ons | AI Mode included, Claude not tracked |
| Prompts or questions | 15, 100 or 400 | 20, 75, 210 or 420 |
| Workspaces | 1 on Lite, unlimited above | Unlimited projects |
| Frequency | Daily | Daily, weekly for AI Overviews |
| Users | Unlimited on every plan | Not published |
| API and MCP | Yes, from Standard up | No |
| Audit with action plan | 3 recommendations a week on Lite | On-demand GEO audit, with included AI credits |
| Traffic from AI engines | Agent analytics, from Standard up | Via Google Analytics 4 and Search Console |
| Hallucination detection | Not documented | Yes |
| Support | English | French within 24 business hours |
Gemini is not one of the base engines
This is the point most readers discover after comparing headline prices.
The four engines included on all three Otterly plans are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google Gemini, Google AI Mode and Claude are sold as add-ons, on every plan, entry tier included.
Otterly documents this clearly on its pricing page, with a priced grid. The mismatch comes from elsewhere: the site’s footer banner presents the tool for ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity and Copilot, six engines in one sentence, with nothing marking the three that cost extra. Nothing is concealed, and it is a packaging decision much of this market makes. But it changes the comparison you were making.
| Add-on | Lite, monthly | Standard, monthly | Premium, monthly | Premium, annual |
|---|---|---|---|---|
| Google Gemini | $9 | $59 | $149 | $1,540 |
| Google AI Mode | $9 | $59 | $149 | $1,540 |
| Claude | $29 | $109 | $439 | $4,400 |
The striking figure sits bottom right. Tracking Claude for a year on the Premium plan costs $4,400, more than the full annual subscription of several competing platforms. On Lite, by contrast, adding Gemini costs $9 a month, which stays modest.
What Otterly does better than Cockpyt AI
Five gaps, and the first concerns precisely the entry tier where many readers sit.
Coverage at equivalent budget on one brand
Otterly Lite with the Gemini add-on comes to $38 a month for 15 prompts and five engines: ChatGPT, AI Overviews, Perplexity, Copilot and Gemini. Cockpyt AI Solo is 24 EUR excl. VAT monthly (20 EUR annual) for 20 questions tracked every day on ChatGPT, Gemini and AI Mode, plus 100 AI Overviews keywords. Otterly stays ahead on one point: Perplexity and Copilot are included, while Perplexity is an 8 EUR monthly option with me and Copilot is not tracked.
The engines I do not offer at any price
Claude, Google AI Mode and AI Overviews are reachable with Otterly, with a surcharge for the first two. On my side they are not, whatever the plan. If your audience lives in Claude or Google traffic carries you, the question is settled.
The technical ecosystem
REST API, official MCP server, Looker Studio connector, analytics on AI agent activity, ChatGPT ads tracking. I have none of it. For an agency feeding dashboards automatically, the gap is structural.
Unlimited users
Every Otterly plan includes unlimited team members and unlimited brand reports. That is rare in a category that usually meters seats.
Free tools and social proof
AI prompt research, query fan out, GEO content check, crawler simulation: their free toolbox is substantial. And they display logos like Roche, Opera, Avis and SmartRecruiters, which I cannot match.
The step between 15 and 100 prompts
This is where the comparison tips, and it is the real subject of this article.
Otterly offers 15 prompts on Lite, then 100 on Standard. Nothing exists between them. The price goes from $29 to $189 a month, a factor of 6.5 in a single step. And Lite cannot buy extra prompts: the $99 pack of 100 only exists from Standard up.
A small business tracking two product ranges in one market passes 15 prompts fast. It then faces a binary choice: stay under-equipped, or pay 6.5 times more for volume it will not use.
| Real need | Otterly, monthly | Cockpyt AI, monthly excl. VAT, annual billing |
|---|---|---|
| 15 questions, 1 brand | $29 (Lite) | 20 EUR (Solo) |
| 30 questions, 1 brand | $189 (Standard) | 58 EUR (Consultant) |
| 45 questions, 3 brands | $189 (Standard) | 58 EUR (Consultant) |
| 75 questions, 5 brands | $189 (Standard) | 58 EUR (Consultant) |
| 100 questions and above | $189 (Standard) | 133 EUR (Agency, 210 questions) |
A second tipping point, less visible: Otterly’s Lite plan gives only one workspace. Tracking a second brand therefore means moving to Standard, regardless of prompt count. Cockpyt AI opens unlimited projects on every plan.
In my view, this step is the real design flaw in their grid, and it explains why so many comparisons conclude Otterly is the cheapest on the market. That is true at the first tier and false from the second. Count your real questions before looking at prices, otherwise you will compare tiers that do not match your need.
What Cockpyt AI offers in return
The GEO audit whenever you need it. You run it with the AI credits included in your plan, on the project of your choice: technical site audit, scan of 10 to 50 of your questions, AI traffic analysis and a prioritised action plan, exportable. Otterly delivers 3 recommendations a week on Lite, and a GEO URL audit with a monthly quota.
AI traffic tied to your own data. Clicks come through Google Analytics 4 and Search Console, displayed separately. Otterly offers agent analytics, but only from Standard up.
Hallucination detection. A wrong price, a discontinued service, a mix-up with a namesake.
The origin of each answer. My calls go through the official APIs with web search enabled. Models do not always use it and sometimes fall back on memory, so I flag on every recorded answer which of the two applied.
French. Interface, audit and support in French within 24 business hours. Otterly operates in English. For a consultant handing the audit to a French client, that counts more than people expect.
In my view, this is the only one of those five points that on its own justifies giving up two engines. An audit in English your client does not read is worth nothing, however good the measurement behind it. The other four arguments are case by case.
What neither of them fixes
A study published by SparkToro in January 2026 ran 12 identical prompts almost 3,000 times through 600 volunteers: the odds of getting the same brand list twice came out below 1 in 100, and around 1 in 1,000 for the same order. Any position metric, at Otterly as at Cockpyt AI, should be read with caution. Favour presence indicators aggregated over several weeks.
And if your brand appears nowhere, no subscription will change that. The problem is editorial and resolves over 3 to 8 weeks, through content and citations earned on third-party sources.
Which tool for which profile?
One brand, 15 prompts, tight budget. Otterly Lite, with the $9 Gemini add-on if Google matters to you. Five engines for $38, I do not do better.
You need Claude, AI Mode or AI Overviews. Otterly. I do not cover them.
Agency automating its reporting. Otterly from Standard up, for the API, MCP and Looker Studio.
Between 16 and 420 questions, with no limit on brands. Cockpyt AI. Otterly imposes a $189 tier from the 16th question.
Consultant delivering a document to a French client. Cockpyt AI, for the exportable audit, white-label from Consultant, and French support.
More than 100 prompts. Otterly Standard or Premium, or Cockpyt AI Agency (210 questions) and Scale (420).
Frequently asked questions
Does Otterly include Gemini in its subscription?
No. The four engines included on all plans are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini, Google AI Mode and Claude are paid add-ons, from $9 a month on Lite to $439 on Premium depending on the engine. Cockpyt AI includes Gemini and AI Mode on every plan.
Does Otterly bill in euros or dollars?
Both, depending on your location according to their help centre. Add-on prices, however, are displayed in US dollars excluding tax on the pricing page. Check the actual amount in your account’s billing tab before committing.
Can you add prompts on Otterly’s Lite plan?
No. The $99 packs of 100 extra prompts are only available from Standard up. On Lite, passing 15 prompts means changing plan. At Cockpyt AI, the next plan, Consultant, moves to 75 questions for 58 EUR excl. VAT a month on annual billing.
How many brands can you track with Otterly?
Lite gives one workspace. Standard and Premium offer unlimited workspaces, with unlimited brand reports on every plan. Tracking a second brand therefore means moving to Standard. Cockpyt AI opens unlimited projects on every plan.
Are both tools GDPR compliant?
Otterly is published by an Austrian company, so within the European Union. Cockpyt AI processes data in line with GDPR with European hosting. On this criterion, neither rules the other out.
Is a credit card required for the free trial?
No, with either. Otterly confirms no payment details are required to start the trial. Cockpyt AI offers 14 days with 10 questions, 50 keywords and 100 AI credits, no credit card.
What happens if you switch tools mid-course?
You lose your history, and that is true for any pair of tools. Calculation methods differ, so scores are not comparable. Export before cancelling, run both in parallel for a month on the same question set, and annotate the switch date in your reports.
Sources
- Otterly.AI, pricing page, plans and add-on grid, accessed 29 August 2026: otterly.ai/pricing
- Otterly.AI, help centre, What are the plans and the pricing of OtterlyAI?, updated 4 August 2026: help.otterly.ai
- Rand Fishkin and Patrick O’Donnell, New Research: AIs are Highly Inconsistent When Recommending Brands or Products, SparkToro, January 2026: sparktoro.com
- SE Ranking, Referral Traffic from ChatGPT Hit an All-Time High in May 2026, panel of 101,574 sites, June 2026: seranking.com
- Cockpyt AI, pricing and features pages, pricing in force on 31 October 2026: cockpyt.ai/en/pricing
