Understanding GEO: Optimizing visibility in AI search engines

YouTube GEO: Why Does Perplexity Cite Your Videos More Than ChatGPT in 2026? GEO

YouTube GEO: Why Does Perplexity Cite Your Videos More Than ChatGPT in 2026?

Key takeaways Perplexity drives 38.7% of all cross-platform YouTube AI citations, ahead of Google AI…

Florian Zorgnotti22 May 2026

Schema.org for GEO in 2026: Should You Still Mark Up After Google’s FAQ Deprecation? GEO

Schema.org for GEO in 2026: Should You Still Mark Up After Google’s FAQ Deprecation?

Key takeaways Google deprecated FAQ rich results on 7 May 2026. Schema markup is still…

Florian Zorgnotti21 May 2026

How to Run a GEO Audit in 2026: The Consultant Deliverable Method? GEO

How to Run a GEO Audit in 2026: The Consultant Deliverable Method?

Key takeaways A GEO audit isn't a tickbox exercise: it's a structured engagement with scoping,…

Florian Zorgnotti19 May 2026

ChatGPT Visibility: How to Measure It Without Going Wrong in 2026? GEO

ChatGPT Visibility: How to Measure It Without Going Wrong in 2026?

Key takeaways ChatGPT doesn't give the same answer twice. Testing a prompt once is measuring…

Florian Zorgnotti18 May 2026

How to Get Cited by Perplexity in 2026: What Really Changes? GEO

How to Get Cited by Perplexity in 2026: What Really Changes?

Key takeaways Perplexity doesn't rank your pages, it extracts standalone blocks from them: the exact…

Florian Zorgnotti15 May 2026

Why has LinkedIn become the #1 source for LLMs in 2026 and how to leverage it? GEO

Why has LinkedIn become the #1 source for LLMs in 2026 and how to leverage it?

Key takeaways: LinkedIn moved from outside the top 20 LLM sources to source #1 on…

Florian Zorgnotti14 May 2026

How to audit AI hallucinations on your brand in 30 minutes in 2026? GEO

How to audit AI hallucinations on your brand in 30 minutes in 2026?

Key takeaways: 60% of LLM responses to research questions contain significant factual errors according to…

Florian Zorgnotti12 May 2026

What are the 12 AI KPIs to track in 2026 according to your GEO maturity? GEO

What are the 12 AI KPIs to track in 2026 according to your GEO maturity?

60% of Google searches end without a click in 2026 (Sparktoro). Your 3 classic SEO…

Florian Zorgnotti11 May 2026

Is your site invisible to Claude and Perplexity? The JavaScript test in 2026 GEO

Is your site invisible to Claude and Perplexity? The JavaScript test in 2026

Key takeaways: Claude and Perplexity don't render client-side JavaScript. If your site relies on React,…

Florian Zorgnotti8 May 2026

GEO refresh: which 12 actions to take to revive an old article in 2026? GEO

GEO refresh: which 12 actions to take to revive an old article in 2026?

76% of pages cited by ChatGPT have been updated within the last 30 days (Ahrefs,…

Florian Zorgnotti7 May 2026

ChatGPT, Claude, Gemini or Perplexity: which is the best AI for your brand in 2026? GEO

ChatGPT, Claude, Gemini or Perplexity: which is the best AI for your brand in 2026?

Traffic from AI engines converts 4.4 times better than organic (Semrush, 2025). The question is…

Florian Zorgnotti6 May 2026

Is your agency ready for AAO in 2026? The 10 questions that don’t lie GEO

Is your agency ready for AAO in 2026? The 10 questions that don’t lie

9 out of 10 agencies mention AAO in their slides in 2026. How many actually…

Florian Zorgnotti5 May 2026

GEO chunking: what is it and how to apply it to your content in 2026? GEO

GEO chunking: what is it and how to apply it to your content in 2026?

Chunking is the splitting of content into autonomous 150 to 300-word blocks designed to be…

Florian Zorgnotti4 May 2026

Reddit and AI in 2026: why do 80% of cited posts have less than 20 upvotes? GEO

Reddit and AI in 2026: why do 80% of cited posts have less than 20 upvotes?

80% of Reddit posts cited by ChatGPT and Perplexity have fewer than 20 upvotes (Semrush,…

Florian Zorgnotti3 May 2026

Why do 64% of your AI citations come from somewhere other than your site in 2026? GEO

Why do 64% of your AI citations come from somewhere other than your site in 2026?

Key takeaways (detailed version): 64% of a brand's AI citations come from third-party sources, not…

Florian Zorgnotti1 May 2026

Why do Google reviews matter more than backlinks for your local SEO in 2026? GEO

Why do Google reviews matter more than backlinks for your local SEO in 2026?

Key takeaways : 88% of local searches lead to a call or visit within 24…

Florian Zorgnotti30 April 2026

60% zero-click searches: which new SEO KPI should you track in 2026? GEO

60% zero-click searches: which new SEO KPI should you track in 2026?

Key takeaways : 60% of Google searches end without a click (Semrush, 2025). Traffic from…

Florian Zorgnotti29 April 2026

How to set up a monthly refresh cycle to stay cited by LLMs in 2026? GEO

How to set up a monthly refresh cycle to stay cited by LLMs in 2026?

Key takeaways : 76.4% of pages cited by ChatGPT were updated in the last 30…

Florian Zorgnotti28 April 2026

How to rewrite your intros to capture 44% of LLM citations in 2026? GEO

How to rewrite your intros to capture 44% of LLM citations in 2026?

Key takeaways : 44.2% of LLM citations come from the first third of an article…

Florian Zorgnotti27 April 2026

How to Analyze Your Brand’s Visibility in AI Responses? GEO

How to Analyze Your Brand’s Visibility in AI Responses?

Key Takeaways Analyzing brand visibility in AI responses relies on 5 indicators: citation frequency, position…

Florian Zorgnotti9 April 2026

Should I translate my website to be visible in AI results? GEO

Should I translate my website to be visible in AI results?

Your site is well-positioned on Google in French. Your content is structured, and your tags…

Florian Zorgnotti1 April 2026

Query Fan-Out: Why Your Brand Is Vanishing from AI Responses (and How to Detect It) GEO

Query Fan-Out: Why Your Brand Is Vanishing from AI Responses (and How to Detect It)

When a user queries an LLM, the engine doesn't launch a single search. It triggers…

Florian Zorgnotti28 March 2026

Beyond SEO: Mastering GEO (Generative Engine Optimization) in 2026 GEO

Beyond SEO: Mastering GEO (Generative Engine Optimization) in 2026

Traditional SEO is dying under the weight of synthesis. In 2026, appearing on Google’s first…

Florian Zorgnotti5 March 2026

Why Is My Company Missing from ChatGPT? | GEO Strategy 2026 GEO

Why Is My Company Missing from ChatGPT? | GEO Strategy 2026

AI doesn't "search" like a human; it synthesizes proof of trust. If your business is…

Florian Zorgnotti5 March 2026

GEO vs. SEO: Why Ranking #1 on Google is No Longer Enough in 2026. GEO

GEO vs. SEO: Why Ranking #1 on Google is No Longer Enough in 2026.

The primary difference between GEO and SEO lies in the objective: Traditional SEO targets website…

Florian Zorgnotti5 March 2026